Study Investigates Benefits of Modular Design for Mobile and Online Surveys
Surprising results include high respondent engagement, low dropout rate on mobile survey
by Frank Kelly, Lightspeed Research, Alex Johnson, Kantar Operations and Sherri Stevens, Millward Brown
The transformation brought about by today's huge technological advances is likely to produce significant, enduring changes in behavior. The resulting trends have a profound impact on marketing research, and in particular on how online consumer research surveys are delivered to panelists.
Use of Dynamic Grids
By Susan Frede, Lightspeed Research and Steve McHugh, Millward Brown
Grid or matrix questions have become quite popular in online surveys because they are efficient. But respondents can become disengaged with grid questions quickly. The Kantar InTouch team has developed an alternative to grid questions called Dynamic Grids.
Use of Progress Indicators in Online Surveys
By Susan Frede, Lightspeed Research and Zoë Dowling, Added Value
Lightspeed Research, working with the Kantar InTouch Team, fielded research-on-research to investigate the effect of progress indicators in surveys fielded on the MySurvey online panel. Our research found that progress indicators can increase survey satisfaction when used appropriately.