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	<title>Lightspeed Ahead Newsletter</title>
	<link>http://www.lightspeedaheadnewsletter.com</link>
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		<title>The Benefits of Mobile Research</title>
		<description><![CDATA[Last month, we conducted a parallel test study of our mobile and online panels. The study was designed to test response times and the demographic reach of our mobile survey compared to our traditional online survey. The results of the study clearly demonstrated the significant strengths of a mobile survey, particularly in regard to response rates, response times, and demographic reach.
]]></description>
		<link>http://www.lightspeedaheadnewsletter.com/?p=259</link>
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		<title>What Drives Respondent Engagement?</title>
		<description><![CDATA[Based on the data collected from over 280,000 respondents, we examine how completion times and demographics affect respondent engagement. We will also further examine the validity of our findings by applying the Engagement Index to four similar surveys.
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		<link>http://www.lightspeedaheadnewsletter.com/?p=250</link>
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		<title>Quick Tip &#8211; Volume 2</title>
		<description><![CDATA[According to a recent study, the ease with which respondents process content when read on-screen is associated with the following variables: size and type of font; contrast between font and background; glare on the screen; and clutter on the page.]]></description>
		<link>http://www.lightspeedaheadnewsletter.com/?p=244</link>
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		<title>Respondent Engagement</title>
		<description><![CDATA[For many years, researchers have assumed that respondent “engagement” in a research experience is likely a factor in the research outcome. But difficulties in defining, measuring and predicting engagement have made it somewhat of a “back burner” issue. Read what Lightspeed Research has learned about the many dimensions of respondent engagement.
]]></description>
		<link>http://www.lightspeedaheadnewsletter.com/?p=219</link>
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		<title>Lightspeed Research Relaunches Website</title>
		<description><![CDATA[Lightspeed Research's redesigned website makes it easy to find the information you need about our wide range of products and services. What's more, our new Resource Center offers downloadable documents to educate, inform and update you on vital topics. Read how we've enhanced our website to improve your experience.
]]></description>
		<link>http://www.lightspeedaheadnewsletter.com/?p=229</link>
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		<title>Ask the Expert!</title>
		<description><![CDATA[QUESTION: I know I should avoid long “grids” in surveys, but if I can’t, how can I improve my chances of getting good cooperation and higher data quality from the grid matrices in my surveys?
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		<link>http://www.lightspeedaheadnewsletter.com/?p=236</link>
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		<title>Quick Tip &#8211; Volume 1</title>
		<description><![CDATA[To keep respondents engaged in the survey, try to avoid placing long or labor-intensive survey questions in succession. Vary their location throughout the survey. Place simple questions at the beginning to ease respondents into the survey. Including a progress indicator that changes only slightly after the first few questions can result in higher drop offs. [...]]]></description>
		<link>http://www.lightspeedaheadnewsletter.com/?p=196</link>
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		<title>Quality Matters</title>
		<description><![CDATA[As the use of online market research continues to rise, so does the industry's concern about data quality. Market research professionals rated quality of data as the most important attribute in selecting a research vendor. Read what Lightspeed Research is doing about it.]]></description>
		<link>http://www.lightspeedaheadnewsletter.com/?p=155</link>
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		<title>Migrating an Older Study to Online?</title>
		<description><![CDATA[It’s not a new challenge – deciding the best way to take research projects formerly conducted offline and migrate them to online. In fact, it’s been a frequent topic of conversation over the 15-year history of online research, with a recent uptick in calls from clients seeking advice about it. If you’re thinking about bringing [...]]]></description>
		<link>http://www.lightspeedaheadnewsletter.com/?p=168</link>
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		<title>A Strengthened Service to our Clients</title>
		<description><![CDATA[In July, Lightspeed Research announced we were beginning the process of merging the TNS 6thdimension panels with our proprietary panels. Together as a unified Lightspeed Research, the complimentary core strengths of the legacy organizations are being leveraged to provide the most powerful offer in the marketplace. Upon completion of the integration, we believe Lightspeed Research [...]]]></description>
		<link>http://www.lightspeedaheadnewsletter.com/?p=200</link>
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