Leading Data Quality Program (Video)
Efrain Ribeiro, COO, and Frank Kelly, SVP, Global Panel Director, discuss Lightspeed Research’s leading data and panel quality programs – Lightspeed RealRespondents and Lightspeed RealResults.
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This Issue's Articles
Does Length of Field Matter?
Why Panelists Drop Out: The Answer Can Be Found in the Questions
Beyond Data Stability: Rising Above Quality Concerns
Video
Efrain Ribeiro, COO, and Frank Kelly, SVP, Global Panel Director, discuss Lightspeed Research's leading data and panel quality programs - RealRespondents, RealResults, and Machine ID Watch Video
Lightspeed Tip
We recommend not sending respondents reminders about surveys they have not completed. With a managed access panel, reminders do not increase response rates. The representativeness of the samples and the key measures are not impacted by reminders.
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