Lightspeed Research + GMI; Looking to the Future
by David Day, President and Global CEO
"This move will allow the combined company to meet our clients’ needs not only today, but well into the future.” This quote by Michael Brochu, CEO and President of GMI, from the press release announcing the merger of our companies, expresses what it’s all about: The Future.
New Routing Techniques Can Help Deliver Targeted Sample
By Efrain Ribeiro, COO
The days of the census representative “gen pop” sample are past. In today’s online market research, clients want to interview smaller, more specifically targeted populations. Increasingly, clients are interested in small and precise populations that exhibit specific buying habits and attitudes, and who reside in narrow geographic areas.
Lightspeed Research Demonstrates Commitment to Transparency with Adoption of TrueSample®
Susan Frede, VP Research
Chris Stevens, Chief Research Quality Officer
Lightspeed Research and Kantar have taken our commitment to quality to a higher level by partnering with MarketTools with the objective of implementing its TrueSample© solution.